55+ AMMONIA-FREE SHADES
Get vibrant at-home hair color, crafted with nourishing ingredients keratin, argan oil, and ginseng root extract.
FIND YOUR PERFECT SHADECRAFTED WITH CARE
Our Radiant Hair Color is formulated to protect and pamper hair. It’s also cruelty-free and Leaping Bunny certified—we never test on animals.
FULL OF
Keratin
Argan oil
Ginseng root extract
FREE OF
Ammonia
PPD
Parabens
Resorcinol
Phthalates
Gluten
SLS
Titanium dioxide
GORGEOUS COLOR WITHOUT THE GUESSWORK
1. TAKE THE COLOR QUIZ
Want to go lighter, darker, or the same as your current shade? Do you have stubborn grays to cover? Our Color Quiz was developed by expert colorists to find your perfect shade.
FIND MY MATCH2. PREVIEW YOUR SHADE
Hair color you can try on before you buy? Yes, please! Upload a photo to our Virtual Try-On Tool, or try it live, to see how that new shade will look on you.
TRY IT ON3. CONSULT WITH THE PROS
Book a complimentary Video Color Consultation with an expert colorist if you'd like extra help finding your perfect shade. Our Color Crew is also available 7 days a week to answer your questions via chat or phone call.
CONTACT A COLORIST#HAIRGOALS ACCOMPLISHED
Vesuvius Red
Tremiti Blonde
Positano Black
Veneto Light Brown
Positano Black
Volterra Amethyst
THESE WOMEN LOVE THEIR NEW HAIR COLOR.
YOU WILL, TOO.
"Super success! Absolutely all the supplies that you can think of and not think of are included. It covered all my grays even the stubborn ones at the front of my head and I had no stains!"
—Elsa
—Elsa
"It was easy to use, smelled good and didn't make my head itch during the coloring process like other hair colors I've used. Looking forward to my next shipment!"
—Kelly
—Kelly
"Easy, more than enough product, works perfectly, lasts for 7 weeks on my hard-to-cover gray strands."
—Trish
—Trish
"Absolutely love the color! Perfect match, and I love how healthy my hair feels after coloring."
—Mary Beth
—Mary Beth