THE WINS
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Ad creative was reimagined to focus on TikTok and its native styles that users expect. The team worked the Rocksbox brand into that native experience.
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Rather than leading with Rocksbox branding, the creative leaned into key pop culture moments, music and quiz-style to make the ads feel user-generated and native.
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Primer tested a high volume of ad variations with different copy, music, and sounds to find the winning ads.
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Top-performing ads were consistently featured among TikTok's Top Ads, for high performance.
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These wins enabled Rocksbox to scale TikTok spend by 638%, discovering a new channel for growth.
*From July 2021 - March 2022